互联网商业模式专家，互联网连锁加盟专家，互联网商业模式第一人,网络营销专家，轻公司商业模式专家

1. Determine all your relevant keywords to be used using a keyword suggestion tool. A good place to seek and find these keywords is at other sites in your category. Catalog all the keywords each page will contain. Fill your pages with 1/2 of these keywords and rotate in new keywords every now and then. Maintain the listing of these keywords on your page with a keyword density analyzer, the Google Toolbar Highlight Button, or by faith alone. Make sure no keyword is mentioned more than 71 times or more than 5% of word density, to avoid having redundant content for users. Also, there is a slight possibility that keyword stuffing is an SE algorithm penalty.

2. Determine one keyword phrase to set as a goal for top engine ranking. Fill your page with this phrase 3 times exactly and 2 times close to the phrase. Ex: “Search Engine Optimization” on your page 3 times and “Search Engine” 2 more times. For new sites, I like to focus on those keyword phrases with a low to medium search volume. Phrases with a high search volume take a while for top ranking because of competition. Use your chosen keyword phrase for 30% of your backlink titles and use 3 to 5 other supporting phrases for 70% of your backlinks. When all these get to top 17 at one engine, choose additional keyword titles. To keep a keyword phrase at the top of an engine(s), acquire 1 backlink with this title every 17 days.

3. Acquire 5 to 17 new, quality, relevant Backlinks per site every week [see ThySEO Work] via (listed by most efficient first):

Technique #3.1 Creation of: new cheap domains and web hosting with ownership by purchase and Free hosting pages and blogs at other urls. I recommend owning around 17 sites and the rest should be free. If you are the only webmaster, don’t maintain too many websites – a site must be updated to be of high SE quality. Websites gain SE quality the older they get. So it’s OK to have this many owned sites and focus on acquiring 5 BLs per high engine hitter first. I know this works because I study my Google Analytics stats. Really, the best way to make technique #3.1 work is to hire an extra webmaster(s). I maintain over 50 sites, 19 I bought and the others I picked up for free. The free website’s I maintain are hosted at other established sites and include blogs, groups, spaces, 1 forum and subdomains with built in ads. These ads are ok for SEO. I picked these free sites up after determining they can be of medium to high quality with backlinks. Most free sites are of slightly lower quality because the index or site map is not pointing to your page. Tip: before choosing a free hosting page, check other free pages at the domain to see if they come with built in pop-up ads – avoid these. Check for these pop-ups by searching for the domain (tripod.com) and visit the results.

#3.2 The most efficent way to relevant quality blog, forum, journal and article posting, article and link exchanges and pay-for text ads. At Google, search for keyword phrase. Do a link:__ search at Yahoo for the top listing(s). For example: search “seo tips” at Google. Then search link:www.seotips.org at Yahoo. Use the drop-down menu to “Show Inlinks Except from this domain.” The highest quality webpages are the search results at the top. Scroll down and click to comment on the blogs and forums, you will be able to recognize them. Catalog all blogs that do not take comments to avoid going back to these. Upon seeing an article site, sign-up and write one. Look for article and link swaps! [see ThySEO Link Exchange Tips] 3-ways, Home Page listing and good Google PR are priority. Look also for text ad space for sale! [see Thy 3rd Email Script] Catalog all the urls you have worked on to avoid working on them a second time. When your website has backlinks from hundreds of different urls, use this technique (link:__ search) for your website. Visit the top results that look like there is a possibility that you can add an additional backlink on a different page. I’d say, 95% of all other available pages at these sites should be of high quality.
Tip A: When working on these searches at Yahoo, visit all search results and bookmark those webpages belonging to a technique that you’ll work on later. Work on just 1 or two of the techniques on this page: they are (1) Free page and blog creation, (2) Buying BLs (3) Posting and (4) Link swaps. Lack of computer memory and size comes into play when you have software open to work on all 4 of these at the same time. Also, change the words in the bookmark label for recall. For example, in the bookmark, add the keyword phase that you first searched, that led to the bookmark, for maintaining backlink relevancy.
Tip B: Use the 5 5 Rule – see Reason Why at end of this tip. 1. Add only 5 relevant webpages, from this Yahoo search, to your quality pages and send the webmasters a 3-way link exchange offer. [see ThySEO Link Exchange Scripts] Take their link down after 1 month with no response. This procedure will land you a quality backlink with 40% of the sites. 2. Send only 5 text ad purchase requests, from this Yahoo search. Reason Why only 5: A backlink search will show webpages, mostly, maintained by the webmaster of the site being searched. When you do get a backlink from these, more can be easily created by asking the webmaster through email replies.
Tip C: Focus on backlinks from those sites with a high rank at the engine that brings your website the most traffic (your strongest SE). So, instead of Google, use msn Search to look up your initial keyword phrase. Don’t use Yahoo on the initial search, to avoid your backlinks from being one sided.

#3.3 Buying them through a 3rd party not requiring backlink maintenance! I focus on buying only manually-added links because software-added links are too risky, based on experience. Note: Proof of a backlink quality is found by checking your BLs at Yahoo Site Explorer. The high quality webpages are the ones at the top of the search. Web pages with software-added backlinks do come up as high quality, but I haven’t seen an improvement in engine ranking for the webpage getting the backlink. 1. Every 17 days, buy cheap, quality text links off of ebay using keyword search “text link” and “page rank.” 2. Send an email script or fill out the web form at 17 SEO and backlink sites. Ask to buy Google PR backlinks. Search at Google “search engine optimization” and “buy backlink.” 3. Directory Submission packages work well when spread out over time. Upon paying for Directory Submissions, ask the contact person to submit your url in blocks, every 17 days.

#3.4 Post to Blogs by direct visit through ThySEO Big DoFollow List! Minimize posting to sites that give you a nofollow in the “a href” attribute of your link (<a href=”http://domain.com/” rel=”nofollow”>Text Link</a>). Based on my SEO testing, maybe, the nofollow tag is used to flag the SE on possible SPAM. I’m guessing that the crawler then goes through one more set of calculation to determine if the nofollow link is in a similar keyword category.

#3.5 Post to Forums by direct visit – search “keyword forum.” Tip: Before registering, see (View Source) if other users have signatures with no nofollow. Every 17 days, post link exchange requests showing other webmasters what inside pages you have available for swap.

#3.6 The other way to relevant quality blog, forum, journal and article posting, article and link exchanges and pay-for text ads. Just search Yahoo for your keyword. Be bold when asking to join Yahoo and Google groups!

#3.7 .edu and .gov posting! Note that few of these accept comments. Search at Google: inurl:.gov/blog, inurl:.gov/forum, inurl:.gov/phpbb2, inurl:.edu/blog, inurl:.edu/phpbb and inurl:.edu/phpbb2. At Yahoo, search: inurl:.edu/blog/keyword and inurl:.edu/forum/keyword. These guys get tons of webmaster traffic.

4. Half to most of your new BLs must point to your inside (non-home) pages. Also, keep in mind that your inside pages pointing to your other inside pages at the same site count as BLs. Therefore, it is a must that your pages contain links to your other inside pages. Fill ‘em up! Tip: place a link to one or two of your inside pages from your home page and from 1/2 your inside pages within the top 17 to 300 words in the main body. This should increase your PR on the PR update.

5. Update something about the content on your Home Page at least every 17 days. Changing your meta tag title every 6 to 17 months is good. Check the Cashed page at your best engine to see if they have your most recent update, if they have an older Cashed page (the one before your last update) then there is no need to update.

SEO Checklist

6. Create 1 new content page every 17 days for each site maintained. Give the new page a direct link from your home page. Minimize the amount of outbound links on these pages for a high quality web site. Content is king, so become a good writer now and offer a new-to-your-site useful service or resource. This is considered the best way to get free backlinks by Matt Cutts, SEO worker at Google.

7. Remove links not working because no one likes to be sent to a page that doesn’t work! I like to do a manual run through of all my outbound links and copy paste to notepad the bad ones. After all bad links have been recorded, go through the notepad list and if they are bad a 2nd time, remove them.

8. Add the author meta tag to your webpage(s) to increase the odds of coming up for a search for your company name. For example: use <meta name=”Author” content=”yoursitehere.com“> between the <head> </head> tags. Adding my url name to the author tag improved the search result of my url names 29% of the time, within 3 days, when I tested it in April 2008. 50% improvement in name rank within a month

9. Minimize the bytes of your html write-up by deleting unneeded characters. I like to keep my html characters to a absolute minimum for fast loading pages. See this site’s Speed under Site Stats.

10. Validate your html write-up using an HTML validator. This keeps your site fast off the server.

11. Add high quality web page to your pages, found at the top of your strongest search engine for your page’s strongest keyword. If you have an older site with low Google PR, this could raise your PR once Google updates the PageRank.

12. Check this page every 17 days for updates. Read other SEO literature and watch SEO Videos often. Most of the SEO secrets I know were picked up from other sites and videos.

13. Create and maintain two site maps. One for Google Sitemaps in xml form and one for your visitors.

14. Check to see if your site(s) is listed at Google, Yahoo and msn. If not listed, resubmit after doing new SEO. Why not go out on a limb and do something on this checklist that you have not done? Also, ask family and friend to submit your site at their computer location.

15. Check your rankings every day at Google, Yahoo and msn for your strongest keyword(s). For advanced webmasters, log your SEO work to guestimate what has caused your higher rankings.

16. When convenient, check for and remove those sites who have ended a link exchange. Keep a list of sites to avoid for those who end link exchange agreements. Refer to this list before spending time creating a link exchange agreement.

17. Minimize the bytes of your images with an image cruncher. This tool will slightly reduce the quality of the viewed image but will reduce it’s byte size for a faster loading page.

18. Create and maintain backlink purchase request and link swap Email Scripts in notepad. Make them professional looking and include your name and contact info.

\ Webmaster Brain Programming – words to meditate on – by Scott Coplen /

\ SEO – Google Tips by angrymaker /

\ Google Search Engine Optimization with Andrew Hazen, founder of Prime Visibility /

\ Why Optimize your Site? – jvwinc.com /

\ Dental SEO – Wynn Hotel Las Vegas Seminar /

\ Internet Marketing Online SEO by Herald Anderson /

\ SEO Best Practices Teaching by Wil Reynolds /

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Below is one very long copywriting lesson.

In fact, it’s actually nine copywriting mini-lessons rolled up into one.

There is no magic to these lessons.

No “killer” techniques or “black hat” super-persuasion tactics involved.

But if you take a few minutes to read and apply them to your business, I suspect they will make copywriting and marketing much easier and more profitable for you.

Anyway, enough small talk.

Here we go…

1. Embrace Your Insomnia

True story:

Couple months ago my dog ate something that gave her a nasty case of diarrhea at about 1:00 am and I couldn’t fall back asleep. I didn’t feel like watching TV or reading. So I decided to start “doodling” cartoons.

Then a funny thing happened.

I was just sitting there, pen and paper handy, and the answer to a problem that had vexed me for months just sort of “popped” into my mind. I excitedly wrote the idea down and had an idea for an entire new business and product line.

Yes, I was tired… but I was also extremely grateful.

Had I not gotten up, I may never have gotten this idea.

Next time you get insomnia (or just need to stay awake) I HIGHLY recommend you do the same thing.

Just start writing.

Doesn’t matter what you write about, either. Can be an ad, business plan, newsletter, blog, grocery list, anything.

Strange as it sounds, there is a connection between your hands and the creative part of your brain. When you start writing (or doodling) you automatically start tapping into the deep reservoir of ideas stored in your mind.

And there’s a pretty good chance you’ll get some of your best ideas… and discover some truly incredible breakthroughs for your business and life… when you’re in that sort of subconscious “twighlight zone” at 3 am.

In fact, I have learned not only to look forward to getting insomnia… but to actually be thankful for it.

2. Edit Your Copy With Your Mouth

You’ve probably heard copywriters say you should read your ads out loud before running them to catch any “snags” in the copy.

And I totally agree with that.

BUT… I don’t think copywriters should stop at just one read through. I think you should read it out loud at LEAST 10 times.

Why 10 times?

First of all, you will catch WAY more errors, and iron out ALL the “wrinkles” in your narrative flow, by your 10th time through.

Plus (even more importantly) you will get more and better ideas — that will almost always strengthen your ad — on each reading.

I can’t tell you how many times I thought I had a final draft… only to read it out loud 10 times and wind up with an ad that was much stronger and more interesting than before I read it out loud the nine previous times.

But here’s the catch:

Do not read it through 10 times out loud in one or two sittings.

Stretch your readings out over a good week.

I like to read my ads out loud twice on Monday, twice on Tuesday, twice on Wednesday, etc.

This gives your brain a full 24 hours to “sift and sort” through new ideas before your next reading — and give you even more great ideas and insights.

By Friday (or whatever your 5th day is)… you’ll have an ad that’s several times stronger than it was originally.

Try it in your next ad. You’ll see exactly what I mean.

3. People Tithe Where They’re Fed

This isn’t so much a copywriting “technique” as an observation.

Whenever someone asks my pastor about where to tithe — or who to tithe to — his answer is always the same:

“Tithe where you’re fed.”

In other words, if your church is feeding you good spiritual “food” — then that’s where you tithe. On the other hand, if you leave there feeling like you haven’t learned a thing or haven’t gotten any growth or value from being there, then tithe to a church that IS giving you these things.

So what does this have to do with marketing?

Quite a bit, actually.

Because people naturally do this same thing in all areas of their lives.

For example, if someone has a list of newsletter subscribers, customers, leads, etc — and they aren’t “feeding” that list (i.e. giving them value) — they probably aren’t going to stick around for very long.

It’s more likely they will find somewhere else (like maybe your competitor) to spend their money with.

Ask yourself every day: Are you feeding your “flock”?

Or are you bullying them, intimidating them, or pressuring them into buying — relentlessly hammering them day in and day out with nothing but pitch after pitch after pitch after pitch?

This is a great way to “check” yourself and make sure you are doing right by your list.

Which leads us to our next “gem”…

4. Treat Your Customers Like Family

This is one of the foundations of an eBook I’m writing for affiliate marketers with small lists who would like to double (even triple) their current sales, while simultaneously beefing up their traffic and new subscriber sign-ups. (More on this eBook coming soon — go to www.AffiliateTrumpCard.com to be on the notification list.)

This may sound “corny.”

But I firmly believe that, when writing to someone you wish to sell something to, you should pretend you are writing an informal email to someone you REALLY love and care about.

Maybe a parent, grandparent or child who is suffering from some kind of pain your product can eliminate.

If you were writing a letter to someone you truly love, would you pack your ad with obnoxious, over-inflated claims just to make the sale?

Would you lie, exaggerate, or “bend” the truth even a little?

Would you send out some “form email” that a hundred other people are also sending them, all trying to badger them into buying?

Or would you be respectful, honest, and empathetic?

Maybe even admit the product’s flaws or why it may very well NOT be the right product for them and their particular situation?

Anyway, here’s the point:

Your customers are your business “family.”

Earl Nightingale talked about how your customers are the people who will write every pay check you ever cash, put your kids through school and buy your homes, cars and other “toys.”

Treat them with the respect they deserve and you can’t go wrong.

5. Do This When You Lack Credentials

As Gary Bencivenga (the world’s greatest living copywriting) once said:

“Surround your claims with stronger, bolder proof and watch your response soar.”

(source: www.BencivengaBullets.com/bullets.asp?id=7)

But what do you do if you’re just starting out — with no “track record” of success, no testimonials, nothing but lots of raw enthusiasm and excitement?

Two things:

The first thing is crank out a press release, send it to the media, and get yourself on the radio or TV, or in the newspapers and magazines.

Why?

Because the instant you’re in print or on the air, you’re an expert. Period.

Doesn’t matter who you are, what you do or how “new” you are to your field, either. Once you’re in the media it’s like you’ve been automatically “knighted” an expert at whatever you do.

This is one of the big benefits of publicity.

Forget all the extra sales, leads and “good will” you generate by getting into the mass media. There’s also a LOT of power in the automatic credibility — the “halo effect” — you can use in ALL your ads for the rest of your life.

Best part:

It takes no particular brains, connections or speaking talent to get in the media. Just the ability to write a simple press release and have a pleasant conversation about what you do.

Then, when you lack proof or credibility, take the MP3 recording of your radio interview, the video of your TV interview, or a copy of your print interview, and use it in your advertising as “proof.”

By the way, if you don’t know how to write a press release, be sure to check out the free lesson I have up at:

www.BenSettle.com/Interviews/Press-Release-Seminar

The second thing you can do is public speaking.

As JP Maroney said when I interviewed him, you have almost “magical” powers over the crowd. They believe you, trust you and will often do what you tell them to do (like go to a website, buy a certain book, hire a particular service provider, etc).

In his “Advanced Copywriting For Serious Info Marketers” course, Ken McCarthy calls this phenomenon “the podium effect” — and it’s very, very powerful.

6. Create Instant Joint Ventures

Do you sell a “commodity” type product?

Or, at least, something people are already shopping for?

Then one cool thing you can try is finding eBay power sellers (who already have a large number of customers and people looking at their auctions) and ask if they’d be willing to joint venture with you — selling your product in their “store.”

It doesn’t have to cost them anything (you offer to pay the eBay fees). And they get another chance to make money.

Or, even better, if you sell something that’s informational in nature, let them keep all the money, but you fulfill the product (and they send you the names). That way you can mail those highly targeted customers other offers later.

Anyway, just something to think about…

7. Quit Selling So Hard

Master copywriter Doug D’Anna nicely summed this up in the interview he did for my site:

BEN: Now, one thing you teach in your DVD that is this whole idea of selling without selling. Where you’re selling the whole time during an ad, but not by constantly pushing the product or even necessarily mentioning it. Can you talk about how you do that?

DOUG: Let me see if I can’t give you an answer that isn’t just words, that will make you feel it. If I was going to launch a sales course, and you’ve already bought one of my books, you’re one of my buyers. We’re talking on the phone. Have I tried to sell you anything on this call?

BEN: Actually, no. Nothing.

DOUG: So why would you buy from me? I have warmed up to you, Ben. Now, hopefully I’ll warm up to the other people on the call. And I did it by being honest. By giving you some information and telling you a few things that you didn’t know. Being generous with the time and not being pushy.

One guy wrote me one time about one of my A-list things and he says, “I got to the end of your letter and I was ready to buy, but you weren’t selling anything.”

Interesting, ain’t it?

Here we have one of the world’s top copywriters saying he doesn’t mess around with hype, gimmicks or exaggerations.

Instead, he simply warms up to you, demonstrates his knowledge, and then makes you an offer.

If that’s not a great sales “recipe” I don’t know what is.

8. Start Or Join A Mastermind Group.

This is perhaps the most important thing on this list.

I’ve been in a mastermind group for roughly one year now, and I could kick myself for not having done it earlier.

As you know, just one idea can literally change your life.

Well, when you “master mind” with the right people, you’ll be SWAMPED with great ideas to test, use and experiment with.

More than you can ever hope to exploit in a lifetime.

I think I have actually learned more talking with these guys every couple months than from many of the high-priced info products I own.

And I highly recommend you check out each of their sites (and join their lists) so YOU can plunder their minds and experiences, too:

www.RayEdwards.com

www.RyanHealy.com

www.JohnAngelCopywriting.com

9. Make Your Copy Easier To Read… Than Not To Read

You know, when you boil copywriting down to it’s core, it’s mostly just keeping people reading line by line by line.

To paraphrase Eugene Schwartz: Each line in your ad should only “sell” you on reading the next line and so on.

Sounds simple enough, doesn’t it?

Well, as anyone who has ever sweated over an ad knows, simple does NOT necessarily mean easy.

Here are some tips that I’ve found helpful for increasing ad readership:

* Give interesting and useful information away in your ad. A great example of this is Gary Bencivenga’s “100″ DVD sales letter. He constantly gives you tips and tidbits throughout the letter. I found the entire 60+ page letter almost impossible to put down — and I KEPT reading over and over it until I finally bought it. You can read the letter (and see what I’m talking about) at:

www.BencivengaBullets.com/b100dvd.asp
* Use short, “choppy” sentences. I LOVE packing my ads with short, one line paragraphs — especially after subheads. It makes the page (or screen) more inviting, and makes your copy non-threatening and easy to read.
* Tell them they are getting something free right from the start… and then keep “foreshadowing” more interesting stuff to come later on in the letter. Hollywood movies use foreshadowing all the time, and it also works great in ads. Just make sure you deliver on your promises — or you’ll look like a dork.

Okey-dokey.

That’s it for now, my friend.

I know this was kind of long for a blog post.

But I hope you got some good value from it nonetheless.



Copywriting Checklist Point 1 – Basics Of A Sales Message



Copywriting Checklist Point 2 – What You Are Selling



Copywriting Checklist Point 3 – Proving Credibility



Copywriting Checklist Point 4 – Defining Your Avatar 2



Copywriting Checklist Point 5 – Testimonials



Copywriting Checklist Point 7 – Huge Promise 2



Copywriting Checklist Point 11 – Nitty-Gritty: Discussion



Copywriting Checklist Point 12 – Bullets



Copywriting Checklist Point 13 – Your Offer



Copywriting Checklist Point 14 – Closing A Sale
Copywriting Checklist Point 2 – What You Are Selling

“按照目前的发展速度，到2008年底加盟姿格网的服饰厂家将达到300家，会员总数达到300万以上，销售额突破1亿元。”姿格网总裁钟国栋6月25日在新闻发布会上透露，目前姿格网的B2C商业模式出现了厂商热捧、网友叫好、风投关注的火爆场面。他表示，有信心让一批服饰品牌在姿格网上的销售额超过 PPG和Vancle。

由于看好姿格网的发展前景，支付宝在今年6月初把姿格网列为核心客户。因为姿格网几乎综合了风投最喜欢的几个元素：中国概念、网络概念、中产概念、消费概念，多家风投正在积极接触姿格网，希望共享姿格网B2C模式带来的商业回报。

　　服饰厂商踊跃加盟姿格网

　　“我们原计划名品商城开张的第一个月，力争邀请10至20个品牌加盟。想不到，名品商城6月18日正式开张后只有短短一个星期，加盟的服饰品牌就超过了 30个。”据姿格网总裁钟国栋介绍，目前已经可以在姿格网名品商城上，购买到包括安莉芳、曼妮芬、奇丽尔、伊维斯、芬狄诗、海螺、斯波帝卡、蔓露卡、莱诗秀、奈尔瑜伽、洛驰、喜子、多喜爱、蓝河、深海等30多个品牌服饰。更多的名牌服饰厂商，正在与姿格网商谈，希望能够在姿格网名品商城开设专卖店。

　　钟国栋预期，姿格网名品商城未来每个月将新增30至50个服饰品牌，“到2008年底，姿格网名品商城的品类将较为丰富，满足会员的不同需求。”他认为，姿格网的优势在于只卖名牌服饰且品牌众多、相同品牌全国价格最低和消费有奖。

　　姿格网实际上是细分了淘宝网的服饰市场，由于专业性更强，受到了众多服饰厂商的欢迎。而姿格网直接与名牌服饰厂家总部或是名牌服饰中国总代理签约，姿格网名品商城销售的全部都是正品，而且是同类服饰全国价格最低，这是姿格网吸引会员的有力武器。

　　另外姿格网每年拿出营业收入的30%作为会员奖励基金，这也是网上销售前所未有的。

　　根据姿格网的规定，会员在姿格网每消费1元，将获得10分积分，每1万分积分就可获得1次抽奖机会。特等奖奖励现金10万元，一等奖1万元，二等奖 1000元，三等奖100元。每年在姿格网积分最高的会员，将自动获得10万元现金的特等奖奖励。奖励的名额将达几万个，因此会员中奖的机率较高。

　　即使会员没有在姿格网上消费也可以通过推荐会员获得积分。被推荐的会员消费，推荐人将获得相当于所推荐会员消费积分的25%的积分。并且每推荐一名活跃会员，还可以得到1000分积分的奖励。正是由于这项奖励，刺激了会员的快速发展，内蒙古一位会员，在短短的1个月之内，就向姿格网推荐了300多个会员。

　　PPG、Vancle等获得成功之后，越来越多的名牌服饰厂家看到了网上直销模式的潜力。但是，类似PPG、Vancle那样铺天盖地的广告投入，并非其他厂商所能模仿和承受。而姿格网抢先一步，填补了这个市场空白，为名牌服饰厂商开展网上销售提供便利，共享客源。

　　钟国栋认为，姿格网是资讯+电子商务的模式，开通的时间虽然很短，但是所取得的成绩有目共睹。2008年6月25日前，姿格网名品商城还未正式开通，因此姿格网上线之后主要提供服饰时尚资讯、个人形象管理、美育等与美相关的资讯服务，但姿格网的浏览量上升很快，开通仅3个月，在ALEXA的排名迅速升到全国6000位之内。现在名品商城开通，可以实现两轮齐驱，浏览量将以更快的速度提升。这也是众多名牌服饰厂家选择姿格网的重要原因，毕竟厂家自建网店，很难有这么高的浏览量，销量当然也做不上去。

　　风投和支付宝看好姿格网

　　从6月19日开始，姿格网名品商城“爱美爱上姿格网”的广告出现在腾讯网上。钟国栋透露，姿格网将会进一步加大推广力度，让更多的人了解、接受、喜欢姿格网。钟国栋认为，随着姿格网知名度的不断提升，每家名牌服饰厂商的销量，都可能超过PPG和Vancle。这是因为名牌服饰厂商有品牌积累，并且在全国有自己的渠道，而PPG和Vancle没有。名牌服饰厂商可以实现网上零售与网下零售互补，消费者在姿格网品牌专卖店订货后，品牌厂商将订单分配给离消费者最近的实体店完成订单，形成最快的物流配送和最低的物流成本，从而推动网上零售的快速发展。

　　姿格网的创业者经过两年时间的市场调查，发现服装、鞋、包和珠宝首饰等服饰类产品更容易获得B2C网上零售模式的成功。图书、服饰和家电及3C 产品目前是网上零售的最主要产品，与图书等产品相比，服饰产品的单品价值较高，有更大的利润空间。与家电及3C产品相比，服饰尤其是名牌服饰毛利率比较高；且服饰不是标准化产品，相同物理品质的服饰，因为品牌不同而差异比较大，产品可比性差，容易形成价格优势。服饰产品重量较轻，质量稳定，运输配送方便，且物流成本与销售额的比例远小于书籍、家电及3C等产品。

　　正是服饰类产品具有独特的网上销售优势，姿格网把它单独细分出来。这也是目前多家风投看好姿格网的重要原因——姿格网几乎综合了风投最喜欢的几个元素：中国概念、网络概念、中产概念、消费概念。在姿格网名品商城开张之前，支付宝已经把它列入核心客户群。

　　据了解，支付宝从淘宝网独立出来之后，也想开发、培育几个类似淘宝网这样的大客户。经过严格筛选，支付宝认为姿格网的商业模式具有很高的发展潜力，立即把姿格网作为核心客户进行培育。从6月23日起，支付宝将向数千万会员推介姿格网名品商城上的服饰。

　　根据姿格网的发展规划，将在一年时间内，打造成为中国最大规模的网上服饰销售平台，会员达到1000万以上，每年的销售额将超过10亿元，并争取在五年内上市。



PPG 吴彦祖全新 完美篇



中国经营者：PPG总裁 李亮



专访PPG首席运营官黎勇劲